BAYESIAN TECHNIQUE TO DISCRIMINATE BETWEEN STOCHASTIC MODELS OF BRAND CHOICE

被引：11

|

作者：

BLATTBERG, RC ^{[1
]}

SEN, SK ^{[1
]}

机构：

[1] UNIV CHICAGO,CHICAGO,IL 60637

来源：

MANAGEMENT SCIENCE SERIES B-APPLICATION | 1975年 / 21卷 / 06期

关键词：

D O I：

10.1287/mnsc.21.6.682

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：682 / 696

页数：15

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