NEW METHOD FOR EVALUATING STOCHASTIC MODELS OF BRAND CHOICE

被引：12

|

作者：

AAKER, DA ^{[1
]}

机构：

[1] UNIV CALIF,BERKELEY,CA

来源：

JOURNAL OF MARKETING RESEARCH | 1970年 / 7卷 / 03期

关键词：

D O I：

10.2307/3150286

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：300 / 306

页数：7

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