MARKET SEGMENTS AND STOCHASTIC BRAND CHOICE MODELS

被引：49

|

作者：

BLATTBERG, RC

SEN, SK

机构：

[1] UNIV CHICAGO,CHICAGO,IL 60637

[2] UNIV ROCHESTER,ROCHESTER,NY

来源：

JOURNAL OF MARKETING RESEARCH | 1976年 / 13卷 / 01期

关键词：

D O I：

10.2307/3150899

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：34 / 45

页数：12

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