MARKET SEGMENTS AND STOCHASTIC BRAND CHOICE MODELS

被引：49
|
作者：
BLATTBERG, RC
SEN, SK
机构：
[1] UNIV CHICAGO,CHICAGO,IL 60637
[2] UNIV ROCHESTER,ROCHESTER,NY
来源：
JOURNAL OF MARKETING RESEARCH | 1976年 / 13卷 / 01期
关键词：
D O I：
10.2307/3150899
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：34 / 45
页数：12
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