EVALUATION OF APPLICATION OF MINIMUM CHI-SQUARE PROCEDURES TO STOCHASTIC MODELS OF BRAND CHOICE

被引：8

|

作者：

BLATTBERG, RC ^{[1
]}

SEN, SK ^{[1
]}

机构：

[1] UNIV CHICAGO, CHICAGO, IL 60637 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1973年 / 10卷 / 04期

关键词：

D O I：

10.2307/3149390

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：421 / 427

页数：7

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