NEW METHOD FOR EVALUATING STOCHASTIC MODELS OF BRAND CHOICE

被引：12
|
作者：
AAKER, DA [1 ]
机构：
[1] UNIV CALIF,BERKELEY,CA
来源：
JOURNAL OF MARKETING RESEARCH | 1970年 / 7卷 / 03期
关键词：
D O I：
10.2307/3150286
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：300 / 306
页数：7
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