BAYESIAN TECHNIQUE TO DISCRIMINATE BETWEEN STOCHASTIC MODELS OF BRAND CHOICE

被引：11
|
作者：
BLATTBERG, RC [1 ]
SEN, SK [1 ]
机构：
[1] UNIV CHICAGO,CHICAGO,IL 60637
来源：
MANAGEMENT SCIENCE SERIES B-APPLICATION | 1975年 / 21卷 / 06期
关键词：
D O I：
10.1287/mnsc.21.6.682
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：682 / 696
页数：15
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