E-COMMERCE IN CUSTOMER RELATIONSHIP MANAGEMENT - RESULTS OF THE STUDY

被引：0
|
作者：
Walasek, Robert [1 ]
机构：
[1] Univ Lodz, Fac Management, Dept Logist, 22-26 Matejki St, PL-90237 Lodz, Poland
来源：
KNOWLEDGE FOR MARKET USE 2017: PEOPLE IN ECONOMICS - DECISIONS, BEHAVIOR AND NORMATIVE MODELS | 2017年
关键词：
CRM; relations; management; customer; e-commerce;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The main objective of this paper is to attempt to characterize the impact of modern e-commerce techniques to create long-term relationships with customers. The paper includes the main tools of contemporary e-commerce used by enterprises in order to maximize the value for the consumer. Moreover, the value of a virtual market in Poland is characterized and its trends of development. The deduction is also presented as well as the results of an empirical study on the use and impact of different types of e-commerce techniques to create long relationships with customers who nowadays form the basis of companies' resource.
引用
收藏
页码：532 / 538
页数：7
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