Customer Value of Information Service in E-Commerce

被引：0
|
作者：
Agafonova, Anna N. [1 ]
机构：
[1] Samara State Univ Econ, Sovetskoy Armii St 141, Samara 443090, RF, Russia
来源：
UPRAVLENETS-THE MANAGER | 2014年 / 05期
关键词：
CUSTOMER VALUE; E-COMMERCE; INFORMATION SERVICE; CUSTOMER-ORIENTED APPROACH;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The article considers the notion of customer value and reveals the factors in changes in consumer behaviour which take place in the virtual environment. The author describes the scheme of interaction between seller and buyer typical of e-commerce, determines the role of information and its types in trade services of an online-shop. In the paper the opportunities to develop a customer-oriented approach in online-shops on the basis of intellectual information service are defined.
引用
收藏
页码：15 / 19
页数：5
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