E-COMMERCE IN CUSTOMER RELATIONSHIP MANAGEMENT - RESULTS OF THE STUDY

被引：0
|
作者：
Walasek, Robert [1 ]
机构：
[1] Univ Lodz, Fac Management, Dept Logist, 22-26 Matejki St, PL-90237 Lodz, Poland
来源：
KNOWLEDGE FOR MARKET USE 2017: PEOPLE IN ECONOMICS - DECISIONS, BEHAVIOR AND NORMATIVE MODELS | 2017年
关键词：
CRM; relations; management; customer; e-commerce;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The main objective of this paper is to attempt to characterize the impact of modern e-commerce techniques to create long-term relationships with customers. The paper includes the main tools of contemporary e-commerce used by enterprises in order to maximize the value for the consumer. Moreover, the value of a virtual market in Poland is characterized and its trends of development. The deduction is also presented as well as the results of an empirical study on the use and impact of different types of e-commerce techniques to create long relationships with customers who nowadays form the basis of companies' resource.
引用
收藏
页码：532 / 538
页数：7
相关论文
共 50 条
  • [21] Customer Unification in E-Commerce
    Gorawski, Marcin
    Chroszcz, Aleksander
    Gorawska, Anna
    [J]. INTELLIGENT DATA ENGINEERING AND AUTOMATED LEARNING - IDEAL 2013, 2013, 8206 : 142 - 152
  • [22] Customer-Specific Transaction Risk Management in E-Commerce
    Ruch, Markus
    Sackmann, Stefan
    [J]. VALUE CREATION IN E-BUSINESS MANAGEMENT, 2009, 36 : 68 - 79
  • [23] Customer's Information Security Management System in E-commerce
    Yazdanifard, Rashad
    Hoe, Foong Kar
    Islam, Mohammad Rabiul
    Emami, Seyed Pouya
    [J]. SOFTWARE AND COMPUTER APPLICATIONS, 2011, 9 : 187 - 191
  • [24] Knowledge management systems: An imperative for supporting the e-commerce customer
    Gupta, B
    Iyer, LS
    [J]. CHALLENGES OF INFORMATION TECHNOLOGY MANAGEMENT IN THE 21ST CENTURY, 2000, : 904 - 905
  • [25] Customer Information Management based on Semantic Web in E-commerce
    Ji, Zhigang
    [J]. 2009 INTERNATIONAL CONFERENCE ON FUTURE BIOMEDICAL INFORMATION ENGINEERING (FBIE 2009), 2009, : 206 - 209
  • [26] Customer portfolio management in e-commerce: an analytical model for optimization
    Sackmann, Stefan
    Kundisch, Dennis
    Ruch, Markus
    [J]. MANAGEMENT RESEARCH REVIEW, 2010, 33 (06): : 617 - 634
  • [27] Project Design of Tourism E-Commerce System for Sanqing Mountain Based on Customer Relationship Management
    Zhang, Dapeng
    [J]. 2012 FOURTH INTERNATIONAL CONFERENCE ON MULTIMEDIA INFORMATION NETWORKING AND SECURITY (MINES 2012), 2012, : 975 - 978
  • [28] Internet integrated customer relationship management - A key success factor for companies in the E-commerce arena
    Tan, X
    Yen, DC
    Fang, X
    [J]. JOURNAL OF COMPUTER INFORMATION SYSTEMS, 2002, 42 (03) : 77 - 86
  • [29] Research on the E-commerce Business New Pattern from Perspectives of SWOT and Customer Relationship Management
    Jin, Hao
    [J]. 2016 3RD INTERNATIONAL SYMPOSIUM ON ENGINEERING TECHNOLOGY, EDUCATION AND MANAGEMENT (ISETEM 2016), 2016, : 469 - 473
  • [30] Detecting customer communities in e-commerce
    Fu, Peihua
    Peng, Yang
    [J]. PROCEEDINGS OF THE 2005 CONFERENCE OF SYSTEM DYNAMICS AND MANAGEMENT SCIENCE, VOL 2: SUSTAINABLE DEVELOPMENT OF ASIA PACIFIC, 2005, : 930 - 933
12345