Customer's Information Security Management System in E-commerce

被引：0
|
作者：
Yazdanifard, Rashad [1 ]
Hoe, Foong Kar [2 ]
Islam, Mohammad Rabiul [2 ]
Emami, Seyed Pouya [2 ]
机构：
[1] Multimedia Univ, Fac Management, Cyberjaya, Malaysia
[2] LimKokWing Univ Creat Technol, Fac Business Management, Cyberjaya, Selangor, Malaysia
来源：
SOFTWARE AND COMPUTER APPLICATIONS | 2011年 / 9卷
关键词：
Electronic Commerce; customer's perceived risk; security; privacy; INTERNET BANKING; PERCEIVED RISK; ONLINE BANKING; TRUST; ADOPTION; CONSUMERS; ACCEPTANCE; PURCHASE;
D O I：
暂无
中图分类号：
TP31 [计算机软件];
学科分类号：
081202 ; 0835 ;
摘要：
Customer privacy in e-commerce is a controversial issue in marketing. In this paper we try to explain how consumer perceived trust and perceived risk influence e-commerce business. This article is based on a literature review that highlights the importance of consumer perceived trust on e-business and customer information security management system by e-business.
引用
收藏
页码：187 / 191
页数：5
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