E-COMMERCE IN CUSTOMER RELATIONSHIP MANAGEMENT - RESULTS OF THE STUDY

被引：0
|
作者：
Walasek, Robert [1 ]
机构：
[1] Univ Lodz, Fac Management, Dept Logist, 22-26 Matejki St, PL-90237 Lodz, Poland
来源：
KNOWLEDGE FOR MARKET USE 2017: PEOPLE IN ECONOMICS - DECISIONS, BEHAVIOR AND NORMATIVE MODELS | 2017年
关键词：
CRM; relations; management; customer; e-commerce;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The main objective of this paper is to attempt to characterize the impact of modern e-commerce techniques to create long-term relationships with customers. The paper includes the main tools of contemporary e-commerce used by enterprises in order to maximize the value for the consumer. Moreover, the value of a virtual market in Poland is characterized and its trends of development. The deduction is also presented as well as the results of an empirical study on the use and impact of different types of e-commerce techniques to create long relationships with customers who nowadays form the basis of companies' resource.
引用
收藏
页码：532 / 538
页数：7
相关论文
共 50 条
  • [41] Building customer loyalty in retailing E-Commerce
    Pei, R
    Liu, YH
    [J]. PROCEEDINGS OF INTERNATIONAL CONFERENCE ON E-BUSINESS (ICEB2002), 2002, : 536 - 539
  • [42] The Deployment of Customer Requirements of E-Commerce Website
    Chang, Guangshu
    [J]. 2008 7TH WORLD CONGRESS ON INTELLIGENT CONTROL AND AUTOMATION, VOLS 1-23, 2008, : 6636 - 6641
  • [43] Toward emotional e-commerce: The customer agent
    Jascanu, Nicolae
    Jascanu, Veronica
    Bumbaru, Severin
    [J]. KNOWLEDGE - BASED INTELLIGENT INFORMATION AND ENGINEERING SYSTEMS, PT 1, PROCEEDINGS, 2008, 5177 : 202 - 209
  • [44] An e-commerce platform with customer trying-on
    Xu, XB
    Fang, SL
    [J]. THIRD INTERNATIONAL CONFERENCE ON ELECTRONIC COMMERCE ENGINEERING: DIGITAL ENTERPRISES AND NONTRADITIONAL INDUSTRIALIZATION, 2003, : 194 - 196
  • [45] A Prediction Approach of E-commerce Customer Loss
    Wang, Mingjun
    Fang, Jun
    [J]. 2011 INTERNATIONAL CONFERENCE ON COMPUTER, ELECTRICAL, AND SYSTEMS SCIENCES, AND ENGINEERING (CESSE 2011), 2011, : 138 - 141
  • [46] An Experimental Study on the Impact of Customer Feedback on the Performance of E-commerce Customer Service Personnel
    Yuan, Xiaofang
    Li, Ling
    Liang, Yuanhang
    [J]. MAN-MACHINE-ENVIRONMENT SYSTEM ENGINEERING, MMESE, 2022, 800 : 285 - 293
  • [47] Relationship of service quality dimensions, customer satisfaction and loyalty in e-commerce: a case study of the Shopee App
    Sheu, Pei-Ling
    Chang, Shu-Chun
    [J]. APPLIED ECONOMICS, 2022, 54 (40) : 4597 - 4607
  • [48] Research on dynamic Customer-Relationship Management:: from the view of E-commerce (ID: 3-034)
    Rao Yangde
    Wang Xuejun
    [J]. PROCEEDINGS OF THE 13TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS 1-5: INDUSTRIAL ENGINEERING AND MANAGEMENT INNOVATION IN NEW-ERA, 2006, : 1127 - 1132
  • [49] Underlying Motivations for Establishing E-Commerce Business and Their Relationship to E-Commerce Success
    Karakaya, Fahri
    Shea, Timothy
    [J]. JOURNAL OF INTERNET COMMERCE, 2008, 7 (02) : 153 - 179
  • [50] Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities
    Wang, Shan
    Cavusoglu, Hasan
    Deng, Ziliang
    [J]. INFORMATION & MANAGEMENT, 2016, 53 (02) : 197 - 206
12345