Building customer loyalty in retailing E-Commerce

被引：0
|
作者：
Pei, R [1 ]
Liu, YH [1 ]
机构：
[1] Beijing Inst Technol, Sch Management & Econ, Beijing 100081, Peoples R China
来源：
PROCEEDINGS OF INTERNATIONAL CONFERENCE ON E-BUSINESS (ICEB2002) | 2002年
关键词：
customer loyalty; E-Commerce retailing;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Along with the development of E-Commerce, some challenges have emerged in the field of retailing, and customer loyalty becomes more and more important to retailing E-Commerce, Beginning with the importance of customer loyalty, this paper analyzes some factors affecting customer loyalty, and finally gives some advices on how to build customer loyalty in the retailing E-Commerce.
引用
收藏
页码：536 / 539
页数：4
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