E-COMMERCE IN CUSTOMER RELATIONSHIP MANAGEMENT - RESULTS OF THE STUDY

被引：0
|
作者：
Walasek, Robert [1 ]
机构：
[1] Univ Lodz, Fac Management, Dept Logist, 22-26 Matejki St, PL-90237 Lodz, Poland
来源：
KNOWLEDGE FOR MARKET USE 2017: PEOPLE IN ECONOMICS - DECISIONS, BEHAVIOR AND NORMATIVE MODELS | 2017年
关键词：
CRM; relations; management; customer; e-commerce;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The main objective of this paper is to attempt to characterize the impact of modern e-commerce techniques to create long-term relationships with customers. The paper includes the main tools of contemporary e-commerce used by enterprises in order to maximize the value for the consumer. Moreover, the value of a virtual market in Poland is characterized and its trends of development. The deduction is also presented as well as the results of an empirical study on the use and impact of different types of e-commerce techniques to create long relationships with customers who nowadays form the basis of companies' resource.
引用
收藏
页码：532 / 538
页数：7
相关论文
共 50 条
  • [1] On the customer relationship management of e-commerce age
    Li, G
    Yang, J
    [J]. PROCEEDINGS OF 2002 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS I AND II, 2002, : 24 - 28
  • [2] The Impact of E-Commerce Customer Relationship Management in Business-to-Consumer E-Commerce
    Ratnasingam, Pauline
    [J]. JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS, 2008, 6 (04) : 30 - 46
  • [3] Application Study of Data Ming on Customer Relationship Management in E-commerce
    Feng, Dezhen
    Zhang, Zaimei
    Zhou, Fang
    Ji, Jianheng
    [J]. 9TH INTERNATIONAL CONFERENCE ON COMPUTER-AIDED INDUSTRIAL DESIGN & CONCEPTUAL DESIGN, VOLS 1 AND 2: MULTICULTURAL CREATION AND DESIGN - CAID& CD 2008, 2008, : 706 - +
  • [4] The prediction and dynamic management of the customer relationship in E-commerce business
    Duan Nannan
    Li Zhuoqun
    [J]. NINTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III, 2010, : 68 - 73
  • [5] Data quality for effective e-commerce customer relationship management
    Ishaya, Tanko
    Rigneau, Julian
    [J]. ICEIS 2007: PROCEEDINGS OF THE NINTH INTERNATIONAL CONFERENCE ON ENTERPRISE INFORMATION SYSTEMS: SOFTWARE AGENTS AND INTERNET COMPUTING, 2007, : 92 - +
  • [6] Research of the Customer Relationship Management in Enterprise under the E-Commerce
    Ma Jibin
    Sun Yonghao
    Wu Xuyan
    Chen Xiaoyan
    [J]. PROCEEDINGS OF THE 2009 INTERNATIONAL CONFERENCE ON COMPUTER AND COMMUNICATIONS SECURITY, 2009, : 131 - 134
  • [7] Research on the integration of Customer Relationship Management in the situation of E-commerce
    Zhang, Y
    Yang, B
    Wang, J
    Huan, J
    [J]. PROCEEDINGS OF THE 2001 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, VOLS I AND II, 2001, : 406 - 410
  • [8] Impact of consistency in customer relationship management on E-commerce shopper preferences
    Ozok, A. Ant
    Denburger, Kristen
    Salvendy, Gavriel
    [J]. JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE, 2007, 17 (04) : 283 - 309
  • [9] Research on customer relationship management of A company under the background of e-commerce
    Lv, Yihang
    [J]. 2021 2ND INTERNATIONAL CONFERENCE ON E-COMMERCE AND INTERNET TECHNOLOGY (ECIT 2021), 2021, : 1 - 4
  • [10] The E-Commerce Investment and Enterprise Performance Based on Customer Relationship Management
    Sun, Yili
    Wang, Ping
    [J]. JOURNAL OF GLOBAL INFORMATION MANAGEMENT, 2022, 30 (03)
12345