Data quality for effective e-commerce customer relationship management

被引：0
|
作者：
Ishaya, Tanko [1 ]
Rigneau, Julian [1 ]
机构：
[1] Univ Hull, Scarborough Campus,Filey Rd, Scarborough YO11 3AZ, England
来源：
ICEIS 2007: PROCEEDINGS OF THE NINTH INTERNATIONAL CONFERENCE ON ENTERPRISE INFORMATION SYSTEMS: SOFTWARE AGENTS AND INTERNET COMPUTING | 2007年
关键词：
customer relationship management; data quality; data metrics; data mining and e-commerce;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The quality of web data has become a critical concern for organisations and it has been an active area of Internet Computing research. Despite its importance and many years of active research and practice, the field still require ways for its assessment and improvement. This paper presents a framework for assessing the quality of customer web data and a well defined set of metrics for quantifying its quality. A prototype has been designed and implemented to demonstrate the usefulness of the data lifecycle and metrics for assessing the quality of customer data.
引用
收藏
页码：92 / +
页数：3
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