Study on Data Mining Based Customer Management in E-commerce

被引：0
|
作者：
Zheng Qi [1 ]
机构：
[1] Zhongshan Polytech, Dept Business Management, Zhongshan 528404, Peoples R China
来源：
MECHATRONICS AND INDUSTRIAL INFORMATICS, PTS 1-4 | 2013年 / 321-324卷
关键词：
E-commerce; Customer Management; Data Mining; ORDER;
D O I：
10.4028/www.scientific.net/AMM.321-324.3026
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
Today, businesses face the challenges of using the past to predict the future and using past experiences to communicate effectively with the customer. The purpose of this study is to find ways to study text data in order to discover more latent knowledge. There was not a good information system in place, and the structured data was sparse and overly dispersed. Data mining did not yield any significant discoveries, so the data analysis was indeed cursory. Therefore, the study's recommendations still focus on the execution process of complete customer relationship management and on establishing a more complete system loop in order to reinforce interactions with customers.
引用
收藏
页码：3026 / 3029
页数：4
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