MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE

被引：29

|

作者：

COOK, VJ

机构：

来源：

JOURNAL OF MARKETING | 1983年 / 47卷 / 02期

关键词：

D O I：

10.2307/1251494

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：68 / 75

页数：8

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