Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters

被引:0
|
作者
Heckman, Lucy [1 ]
机构
[1] St Johns Univ Lib, Jamaica, NY 11439 USA
关键词
D O I
暂无
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
1205 ; 120501 ;
摘要
引用
收藏
页码:97 / 97
页数:1
相关论文
共 50 条
  • [1] GAINING STRATEGIC MARKETING ADVANTAGE
    CRAVENS, DW
    [J]. BUSINESS HORIZONS, 1988, 31 (05) : 44 - 54
  • [2] The interplay of strategic and internal green marketing orientation on competitive advantage
    Papadas, Karolos-Konstantinos
    Avlonitis, George J.
    Carrigan, Marylyn
    Piha, Lamprini
    [J]. JOURNAL OF BUSINESS RESEARCH, 2019, 104 : 632 - 643
  • [3] PIONEER ADVANTAGE - MARKETING LOGIC OR MARKETING LEGEND
    GOLDER, PN
    TELLIS, GJ
    [J]. JOURNAL OF MARKETING RESEARCH, 1993, 30 (02) : 158 - 170
  • [4] STRATEGIC MARKETING
    MURRAY, JA
    [J]. LONG RANGE PLANNING, 1979, 12 (02) : 76 - 83
  • [5] STRATEGIC MARKETING
    MCDERMOTT, LC
    [J]. TRAINING AND DEVELOPMENT JOURNAL, 1989, 43 (06): : 65 - 67
  • [6] Marketing for competitive advantage
    Maxwell, S
    [J]. JOURNAL OF MANAGEMENT IN ENGINEERING, 1997, 13 (03) : 14 - 15
  • [7] MARKETING - THE CREATIVE ADVANTAGE
    CRAWFORD, M
    FISHER, ML
    [J]. JOURNAL OF NURSING ADMINISTRATION, 1986, 16 (12): : 17 - 20
  • [8] Marketing in Heterozygous Advantage
    Gregory Todd Jones
    Reidar Hagtvedt
    [J]. Journal of Business Ethics, 2008, 77 : 85 - 97
  • [9] BY MARKETING TO COMPETITIVE ADVANTAGE
    Veljkovic, Biljana
    Bastajic, L. J.
    Petrovic, S.
    Djuric, Milena
    [J]. EKONOMIKA POLJOPRIVREDA-ECONOMICS OF AGRICULTURE, 2006, 53 (03): : 663 - 672
  • [10] Marketing in heterozygous advantage
    Jones, Gregory Todd
    Hagtvedt, Reidar
    [J]. JOURNAL OF BUSINESS ETHICS, 2008, 77 (01) : 85 - 97