MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE

被引：29

|

作者：

COOK, VJ

机构：

来源：

JOURNAL OF MARKETING | 1983年 / 47卷 / 02期

关键词：

D O I：

10.2307/1251494

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：68 / 75

页数：8

相关论文

共 50 条

[41] DATABASE MARKETING FOR COMPETITIVE ADVANTAGE.
Stone, Merlin
Shaw, Robert
[J]. Long Range Planning, 1987, 20 (102) : 12 - 20
[42] MARKETING STRATEGY
FOX, H
[J]. CONFECTIONERY PRODUCTION, 1980, 46 (12): : 529 - &
[43] DEVELOPING A GREEN CORPORATE IMAGE: AN ACHIEVEMENT FOR COMPETITIVE ADVANTAGE THROUGH ORGANIZATIONAL CULTURE AND GREEN MARKETING STRATEGY
Widyastuti, Sri
Indriati, Trisnani
Widyastuti, Bayu Retno
Muwazir, Mohd Rizal
[J]. REVISTA SAN GREGORIO, 2019, (36): : 292 - 309
[44] Adaptation of international marketing strategy components, competitive advantage, and firm performance: A study of Hong Kong exporters
Albaum, G
Tse, DK
[J]. JOURNAL OF INTERNATIONAL MARKETING, 2001, 9 (04) : 59 - 81
[45] Competitive marketing strategy for Europe: Developing, maintaining and defending competitive advantage - Brown,L, McDonald,MHB
Kumcu, E
[J]. JOURNAL OF INTERNATIONAL MARKETING, 1995, 3 (03) : 115 - 117
[46] Halal marketing: a marketing strategy perspective
Shah, Syed Adil
Azhar, Sarwar M.
Bhutto, Niaz Ahmed
[J]. JOURNAL OF ISLAMIC MARKETING, 2020, 11 (06) : 1641 - 1655
[47] Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.
Blankson, Charles
Guzman, Francisco
[J]. EUROPEAN JOURNAL OF MARKETING, 2011, 45 (03) : 311 - 333
[48] Creating a marketing strategy [marketing development]
[J]. IET Eng. Manage., 2007, 6 (40-41):
[49] MARKETING COMPETITIVE ADVANTAGE - WAYS OF IT'S OBTAINING
Majtan, Stefan
Stofanikova, Martina
[J]. AKTUALNE PROBLEMY PODNIKOVEJ SFERY 2012, 2012, : 290 - 297
[50] MARKETING CAPABILITIES AND COMPETITIVE ADVANTAGE OF TOURIST DESTINATIONS
Alves, Carlos Alberto
Costa, Benny Kramer
[J]. REVISTA BRASILEIRA DE MARKETING, 2020, 19 (04): : 947 - +

← 1 2 3 4 5 →