MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE

被引：29
|
作者：
COOK, VJ
机构：
来源：
JOURNAL OF MARKETING | 1983年 / 47卷 / 02期
关键词：
D O I：
10.2307/1251494
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：68 / 75
页数：8
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