THE COMPETITIVENESS OF CUSTOMER-ORIENTED AND SERVICE-ORIENTED STRATEGIES IN MARKETING

被引：0
|
作者：
GRONROOS, C
机构：
来源：
EKONOMISKA SAMFUNDETS TIDSKRIFT | 1985年 / 38卷 / 03期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：131 / 143
页数：13
相关论文
共 50 条
  • [21] The Marketing Mode based on Customer-oriented in Residential Property Industry
    Li Dalin
    [J]. CALL OF PAPER PROCEEDINGS OF 2008 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, 2008, : 902 - 909
  • [22] Service Redundancy Strategies in Service-Oriented Architectures
    May, Nicholas R.
    Schmidt, Heinz W.
    Thomas, Ian E.
    [J]. 2009 35TH EUROMICRO CONFERENCE ON SOFTWARE ENGINEERING AND ADVANCED APPLICATIONS, PROCEEDINGS, 2009, : 383 - 387
  • [23] A performance measurement framework for service-oriented marketing
    Hauer, Georg
    Kroll, Julia
    Yen, David C.
    Chen, Patrick S.
    Lin, Shu-Chiung
    [J]. TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, 2016, 27 (11-12) : 1373 - 1395
  • [24] CUSTOMER-ORIENTED PRODUCTION AND CONTROL
    ERDMAN, FG
    [J]. ASHRAE JOURNAL-AMERICAN SOCIETY OF HEATING REFRIGERATING AND AIR-CONDITIONING ENGINEERS, 1972, 14 (06): : 39 - &
  • [25] Revisit service classification to construct a customer-oriented integrative service model
    Liu, Chun-Hsien
    Wang, Chu-Ching
    Lee, Yueh-Hua
    [J]. INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT, 2008, 19 (05): : 639 - 661
  • [26] Customer-oriented production models
    Figuric, M
    [J]. TRENDS IN DESIGN, CONSTRUCTION AND TECHNOLOGY OF WOODEN PRODUCTS, PROCEEDINGS, 2004, : 7 - 10
  • [27] Customer-oriented invoicing in exporting
    Anckar, P
    Samiee, S
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2000, 29 (06) : 507 - 520
  • [28] Marketing-Driven, Customer-Oriented Government Programs and Barriers They Overcame
    Kennedy, May G.
    Humphreys, Betsy
    Abelson, Jill
    Bryant, Carol A.
    [J]. SOCIAL MARKETING QUARTERLY, 2007, 13 (03) : 43 - 50
  • [29] Customer-Oriented Group Maintenance Model for Unreliable Service System
    Liu, Gia-Shie
    [J]. 2008 6TH IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL INFORMATICS, VOLS 1-3, 2008, : 192 - 197
  • [30] Customer-oriented ranking of cyber threat intelligence service providers
    Noor, Umara
    Anwar, Zahid
    Altmann, Jorn
    Rashid, Zahid
    [J]. ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2020, 41
12345