Marketing-Driven, Customer-Oriented Government Programs and Barriers They Overcame

被引：0
|
作者：
Kennedy, May G. [1 ]
Humphreys, Betsy [2 ]
Abelson, Jill [3 ]
Bryant, Carol A. [4 ]
机构：
[1] Virginia Commonwealth Univ, Dev Sch Publ Hlth, Richmond, VA 23284 USA
[2] US Natl Lib Med, Bethesda, MD USA
[3] US Environm Protect Agcy, ENERGY STAR Program, Washington, DC USA
[4] Univ S Florida, Coll Publ Hlth, Community & Family Hlth, Tampa, FL USA
来源：
SOCIAL MARKETING QUARTERLY | 2007年 / 13卷 / 03期
关键词：
D O I：
10.1080/15245000701490669
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：43 / 50
页数：8
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