THE COMPETITIVENESS OF CUSTOMER-ORIENTED AND SERVICE-ORIENTED STRATEGIES IN MARKETING

被引：0
|
作者：
GRONROOS, C
机构：
来源：
EKONOMISKA SAMFUNDETS TIDSKRIFT | 1985年 / 38卷 / 03期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：131 / 143
页数：13
相关论文
共 50 条
  • [1] Service marketing and subjectivity: the shaping of customer-oriented employees
    Skalen, Per
    [J]. JOURNAL OF MARKETING MANAGEMENT, 2009, 25 (7-8) : 795 - 809
  • [2] Customer-oriented service and innovation
    Lixin, C
    Yutao, LY
    [J]. PROCEEDINGS OF THE 2001 INTERNATIONAL CONFERENCE ON INTERNATIONAL BUSINESS IN THE ERA OF ECONOMY GLOBALIZATION, 2001, : 167 - 171
  • [3] TeleService a customer-oriented and efficient service?
    Küssel, R
    Liestmann, V
    Spiess, M
    Stich, V
    [J]. JOURNAL OF MATERIALS PROCESSING TECHNOLOGY, 2000, 107 (1-3) : 363 - 371
  • [4] Customer-oriented financial service personalization
    Huang, EY
    Lin, CY
    [J]. INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 2005, 105 (1-2) : 26 - 44
  • [5] Customer-oriented Strategies in Business Writing
    刘晓丹
    [J]. 海外英语, 2012, (08) : 118 - 119
  • [6] The financial contribution of customer-oriented marketing capability
    Fernando Angulo-Ruiz
    Naveen Donthu
    Diego Prior
    Josep Rialp
    [J]. Journal of the Academy of Marketing Science, 2014, 42 : 380 - 399
  • [7] NEEDED - MORE CUSTOMER-ORIENTED MARKETING PROGRAMS
    LAWRENCE, JR
    [J]. PLASTICS WORLD, 1969, 27 (02): : 2 - +
  • [8] The financial contribution of customer-oriented marketing capability
    Angulo-Ruiz, Fernando
    Donthu, Naveen
    Prior, Diego
    Rialp, Josep
    [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2014, 42 (04) : 380 - 399
  • [9] Organizing customer-oriented service business in manufacturing
    Turunen, Taija T.
    Toivonen, Marja
    [J]. OPERATIONS MANAGEMENT RESEARCH, 2011, 4 (1-2) : 74 - 84
  • [10] Organizing customer-oriented service business in manufacturing
    Taija T. Turunen
    Marja Toivonen
    [J]. Operations Management Research, 2011, 4 : 74 - 84
12345