THE COMPETITIVENESS OF CUSTOMER-ORIENTED AND SERVICE-ORIENTED STRATEGIES IN MARKETING

被引：0
|
作者：
GRONROOS, C
机构：
来源：
EKONOMISKA SAMFUNDETS TIDSKRIFT | 1985年 / 38卷 / 03期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：131 / 143
页数：13
相关论文
共 50 条
  • [41] BUILDING THE CUSTOMER-ORIENTED WORK FORCE
    DESATNICK, RL
    [J]. TRAINING AND DEVELOPMENT JOURNAL, 1987, 41 (03): : 72 - 74
  • [42] CUSTOMER-ORIENTED CIM OF VENTILATOR BUSINESS
    FUKUDA, I
    [J]. IFIP TRANSACTIONS B-APPLICATIONS IN TECHNOLOGY, 1992, 3 : 879 - 888
  • [43] Global collaboration for customer-oriented manufacturing
    Ham, IY
    Kumara, SRT
    [J]. ADVANCED DESIGN AND MANUFACTURE IN THE GLOBAL MANUFACTURING ERA, VOL 1, 1997, : K1 - K12
  • [44] Customer-oriented Dimensioning of Electrified Drivetrains
    Eghtessad, Marjam
    Kuecuekay, Ferit
    Kassel, Tobias
    Dietrich, Dennis
    [J]. GETRIEBE IN FAHRZEUGEN 2010, 2010, 2081 : 103 - 114
  • [45] A CUSTOMER-ORIENTED UNIVERSITY MANAGEMENT MODEL
    Moraru, Gina-Maria
    [J]. 12TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (INTED), 2018, : 3631 - 3636
  • [46] CUSTOMER-ORIENTED PLANNING - FERRELL,RW
    LADD, HO
    [J]. JOURNAL OF MARKETING, 1965, 29 (03): : 107 - 107
  • [47] Customer-Oriented Public Service in Township Administration: Enabling Quick Response
    Yu, Hui-Fun
    Wang, Kuo-Yan
    Shen, Chun-Ying
    [J]. LEX LOCALIS-JOURNAL OF LOCAL SELF-GOVERNMENT, 2010, 8 (04): : 343 - 351
  • [48] An empirical analysis of customer-oriented service activities in the Taiwanese public sector
    Chen, CK
    Yu, CH
    Chang, HC
    [J]. TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, 2005, 16 (07) : 887 - 901
  • [49] Service orientation of organizations and individuals and the concept of customer-oriented control at work
    Dormann, C
    Spethmann, K
    Weser, D
    Zapf, D
    [J]. ZEITSCHRIFT FUR ARBEITS-UND ORGANISATIONSPSYCHOLOGIE, 2003, 47 (04): : 194 - 207
  • [50] APPLYING CUSTOMER-ORIENTED QUALITY METRICS
    HARRINGTON, P
    [J]. IEEE SOFTWARE, 1989, 6 (06) : 71 - &
12345