MEASURING ADVERTISING EFFECTIVENESS - LUCAS,DB

被引：0

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作者：

LEBOWITZ, CF

机构：

来源：

JOURNAL OF RETAILING | 1963年 / 39卷 / 02期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：47 / 48

页数：2

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