MEASURING PAYOUT - ANNOTATED BIBLIOGRAPHY ON DOLLAR EFFECTIVENESS OF ADVERTISING - ADVERTISING-RESEARCH-FOUNDATION

被引：0

作者：

ZIFF, R ^{[1
]}

机构：

[1] BENTON & BOWLES INC,NEW YORK,NY

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 01期

关键词：

D O I：

10.2307/3151007

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：118 / 119

页数：2

共 50 条

[1] THE ADVERTISING-RESEARCH-FOUNDATION AND MEDIA RESEARCH, WHAT WEVE DONE, WHERE WE ARE GOING
STODDARD, LR
[J]. EXAMINING THE MEDIA RESEARCH AGENDA OF THE FUTURE: TOWARDS ACCOUNTABILITY, POSSIBILITIES FOR INTERMEDIA MEASUREMENT, NEW TECHNOLOGIES, NEW CHALLENGES, A MERGER FOR MEDIA AND MARKETING RESEARCH, 1989, : 7 - 15
[2] MEASURING ADVERTISING EFFECTIVENESS
PARSON, D
[J]. AMERICAN GAS JOURNAL, 1970, 197 (03): : 32 - &
[3] MEASURING EFFECTIVENESS OF ADVERTISING EXPENDITURES
BRENNER, VC
[J]. COST AND MANAGEMENT, 1971, 45 (05): : 24 - 27
[4] ASSUMPTIONS IN MEASURING ADVERTISING EFFECTIVENESS
SEMON, TT
[J]. JOURNAL OF MARKETING, 1964, 28 (03) : 43 - 44
[5] Measuring the effectiveness of Web advertising
Sukpanich, N
Chen, LD
[J]. ASSOCIATION FOR INFORMATION SYSTEMS PROCEEDINGS OF THE AMERICAS CONFERENCE ON INFORMATION SYSTEMS, 1998, : 366 - 368
[6] TECHNIQUES FOR MEASURING ADVERTISING EFFECTIVENESS
OSTLE, GV
RYANS, JK
[J]. JOURNAL OF ADVERTISING RESEARCH, 1981, 21 (03) : 19 - 22
[7] RESEARCH ON ADVERTISING EFFECTIVENESS
SARLE, CF
[J]. JOURNAL OF FARM ECONOMICS, 1956, 38 (04): : 964 - 970
[8] CHILDREN AND ADVERTISING - AN ANNOTATED-BIBLIOGRAPHY - MERINGHOFF,L
BANIK, D
[J]. JOURNAL OF ADVERTISING RESEARCH, 1981, 21 (01) : 77 - 77
[9] MEASURING EFFECTIVENESS OF YOUR COMPANYS ADVERTISING
SCHWARTZ, DA
[J]. JOURNAL OF MARKETING, 1969, 33 (02) : 20 - 25
[10] The Psychogalvanometric Method for Measuring the Effectiveness of Advertising
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Gilliland, A. R.
[J]. JOURNAL OF APPLIED PSYCHOLOGY, 1948, 32 (04) : 415 - 425

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