共 50 条
- [1] MEASURING EFFECTIVENESS OF ADVERTISING EXPENDITURES [J]. COST AND MANAGEMENT, 1971, 45 (05): : 24 - 27
- [2] ASSUMPTIONS IN MEASURING ADVERTISING EFFECTIVENESS [J]. JOURNAL OF MARKETING, 1964, 28 (03): : 43 - 44
- [3] Measuring the effectiveness of Web advertising [J]. ASSOCIATION FOR INFORMATION SYSTEMS PROCEEDINGS OF THE AMERICAS CONFERENCE ON INFORMATION SYSTEMS, 1998, : 366 - 368
- [5] MEASURING EFFECTIVENESS OF YOUR COMPANYS ADVERTISING [J]. JOURNAL OF MARKETING, 1969, 33 (02): : 20 - 25
- [7] A NEW TECHNIQUE FOR MEASURING ADVERTISING EFFECTIVENESS [J]. JOURNAL OF MARKETING, 1956, 20 (04): : 367 - 378
- [9] MEASURING ADVERTISING EFFECTIVENESS - LUCAS,DB [J]. JOURNAL OF RETAILING, 1963, 39 (02) : 47 - 48