Measuring the effectiveness of Web advertising

被引：0

|

作者：

Sukpanich, N ^{[1
]}

Chen, LD ^{[1
]}

机构：

[1] Univ Memphis, Fogelman Coll Business, Memphis, TN 38152 USA

来源：

ASSOCIATION FOR INFORMATION SYSTEMS PROCEEDINGS OF THE AMERICAS CONFERENCE ON INFORMATION SYSTEMS | 1998年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：366 / 368

页数：3

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