ACCELERATED ATTRITION - A NEW APPROACH TO MEASURING ADVERTISING EFFECTIVENESS

被引：0

作者：

SHILLER, SB

机构：

来源：

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：51 / 57

页数：7

共 50 条

[1] A strategic approach to measuring advertising effectiveness
Reynolds, TJ
Olson, JC
Rochon, JP
[J]. MEASURING ADVERTISING EFFECTIVENESS, 1997, : 337 - 355
[2] A NEW TECHNIQUE FOR MEASURING ADVERTISING EFFECTIVENESS
MINDAK, WA
[J]. JOURNAL OF MARKETING, 1956, 20 (04): : 367 - 378
[3] A new model for measuring advertising effectiveness
Hall, BF
[J]. JOURNAL OF ADVERTISING RESEARCH, 2002, 42 (02) : 23 - 31
[4] A strategic approach to measuring advertising effectiveness - Comment
WrightIsak, C
[J]. MEASURING ADVERTISING EFFECTIVENESS, 1997, : 356 - 358
[5] MEASURING ADVERTISING EFFECTIVENESS
PARSON, D
[J]. AMERICAN GAS JOURNAL, 1970, 197 (03): : 32 - &
[6] MEASURING EFFECTIVENESS OF ADVERTISING EXPENDITURES
BRENNER, VC
[J]. COST AND MANAGEMENT, 1971, 45 (05): : 24 - 27
[7] ASSUMPTIONS IN MEASURING ADVERTISING EFFECTIVENESS
SEMON, TT
[J]. JOURNAL OF MARKETING, 1964, 28 (03): : 43 - 44
[8] Measuring the effectiveness of Web advertising
Sukpanich, N
Chen, LD
[J]. ASSOCIATION FOR INFORMATION SYSTEMS PROCEEDINGS OF THE AMERICAS CONFERENCE ON INFORMATION SYSTEMS, 1998, : 366 - 368
[9] TECHNIQUES FOR MEASURING ADVERTISING EFFECTIVENESS
OSTLE, GV
RYANS, JK
[J]. JOURNAL OF ADVERTISING RESEARCH, 1981, 21 (03) : 19 - 22
[10] MEASURING EFFECTIVENESS OF YOUR COMPANYS ADVERTISING
SCHWARTZ, DA
[J]. JOURNAL OF MARKETING, 1969, 33 (02): : 20 - 25