ACCELERATED ATTRITION - A NEW APPROACH TO MEASURING ADVERTISING EFFECTIVENESS

被引：0

作者：

SHILLER, SB

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 1981年 / 21卷 / 01期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：51 / 57

页数：7

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