MEASURING ADVERTISING EFFECTIVENESS - SELECTED READINGS - WHEATLEY,JJ

被引：0

|

作者：

SANDAGE, CH ^{[1
]}

机构：

[1] UNIV ILLINOIS,URBANA,IL

来源：

JOURNAL OF MARKETING | 1970年 / 34卷 / 03期

关键词：

D O I：

10.2307/1249835

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：100 / 101

页数：2

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