INDIVIDUAL DIFFERENCE MODERATORS OF COUNTRY-OF-ORIGIN EFFECT ON PRODUCT EVALUATIONS

被引：0

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作者：

LIM, JS

BRUNNER, GA

机构：

来源：

DEVELOPMENTS IN MARKETING SCIENCE, VOL 12 | 1989年

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：148 / 152

页数：5

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