共 50 条
- [32] The impact of a product’s country-of-origin on compromise and attraction effects Marketing Letters, 2007, 18 : 279 - 291
- [35] THE EFFECT OF A COUNTRY'S REPUTATION, AND COUNTRY-OF-ORIGIN ON FDI ATTRACTIVENESS IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD, 2015, : 127 - 137
- [36] Young Australian consumers and the country-of-origin effect: Investigation of the moderating roles of product involvement and perceived product-origin congruency AUSTRALASIAN MARKETING JOURNAL, 2010, 18 (01): : 23 - 27
- [37] Country-of-Origin Effects and Consumer Evaluations of Ads Within the Context of Economic Crises JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, 2018, 39 (01): : 52 - 66
- [39] COUNTRY-OF-ORIGIN AND WINE KNOWLEDGE: AN EMPIRICAL STUDY ON CHINESE CONSUMERS' WINE EVALUATIONS IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD, 2015, : 314 - 323