INDIVIDUAL DIFFERENCE MODERATORS OF COUNTRY-OF-ORIGIN EFFECT ON PRODUCT EVALUATIONS

被引：0
|
作者：
LIM, JS
BRUNNER, GA
机构：
来源：
DEVELOPMENTS IN MARKETING SCIENCE, VOL 12 | 1989年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：148 / 152
页数：5
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