PRODUCT FAMILIARITY, INFORMATION-PROCESSING, AND COUNTRY-OF-ORIGIN CUES

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作者：

HEIMBACH, AE

JOHANSSON, JK

MACLACHLAN, DL

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ADVANCES IN CONSUMER RESEARCH | 1989年 / 16卷

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F [经济];

学科分类号：

02 ;

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页码：460 / 467

页数：8

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