SWOT Analysis of Rural Bank and Marketing Strategy

被引：0
|
作者：
Deng, Wei [1 ]
机构：
[1] Univ Sci & Technol Wuchang, Coll Business, Wuhan 430223, Peoples R China
来源：
PROCEEDINGS OF THE 2015 3RD INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE, EDUCATION TECHNOLOGY, ARTS, SOCIAL SCIENCE AND ECONOMICS (MSETASSE 2015) | 2015年 / 41卷
关键词：
Rural bank; SWOT analysis; Marketing strategy;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Rural bank is an important force of supporting rural economic development. The development of rural banks can help construct healthier and more diversified rural financial system, effectively improve overall financial environment of rural development and solve financial repression problem existing in Chinese rural development. This paper discusses the development of rural bank and problems from four aspects (Superiority, Weakness, Opportunity and Threat) and proposes marketing strategies for rural banks.
引用
收藏
页码：529 / 532
页数：4
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