The Network Marketing Strategy Research of TMALL Businesses on the Double Eleven Festival: a SWOT Analysis

被引：0
|
作者：
Zhang Ying [1 ]
Zhang Meiqing [1 ]
机构：
[1] Beijing Jiaotong Univ, Sch Econ & Management, Beijing 100044, Peoples R China
来源：
PROCEEDINGS OF THE THIRD INTERNATIONAL SYMPOSIUM - MANAGEMENT, INNOVATION & DEVELOPMENT, BKS ONE & TWO | 2016年
关键词：
SWOT; TMALL businesses; The Double Eleven Festival; Network marketing;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
On the background of the high popularity of the Internet and the fierce competition between shopping websites, developing sustainable network marketing strategy is of great significance for electric businesses to make more profits. This paper studies the network marketing strategy of TMALL businesses on the Double Eleven Festival in 2016, in which their strengths, weaknesses, opportunities and threats are analyzed specifically through the SWOT analysis method, and puts forward the corresponding countermeasures and suggestions to help improve marketing effectiveness.
引用
收藏
页码：348 / 352
页数：5
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