Low-carbon Marketing Strategy Based on the SWOT

被引：0
|
作者：
Jiang Fazhu [1 ]
Shi Kun [1 ]
Wu Dan [1 ]
机构：
[1] Heilongjiang Bayi Agr Univ, Coll Econ & Management, Daqing 163319, Peoples R China
来源：
MARKETING SCIENCE INNOVATIONS AND ECONOMIC DEVELOPMENT | 2010年
关键词：
low-carbon economy; low-carbon marketing; SWOT; marketing strategies;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
A new marketing concept-Low-carbon Marketing Concept was proposed in this paper, where it first measured the feasibility of companies carrying out low-carbon marketing after the financial crisis by means of SWOT analysis and then gave some suggestions on how to implement low-carbon marketing strategy and how to operate in the era of low-carbon economy with creatively using of 4P mix strategies. Suggestions included devising strategic plans for low-carbon marketing, all-round R & D low-carbon products, making win-win low-carbon prices, building simple and smooth low-carbon distribution channels, and low-carbon promotions.
引用
收藏
页码：444 / 450
页数：7
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