Strategy Formulation of Entrepreneurs in Rural China Based on SWOT Analysis

The entrepreneurial farmer is one of the most important factors which pushing the rural economy development, with the survey data and SWOT analysis method, this paper analyses the factors which affect the strategy of entrepreneurs, the result shows: the entrepreneurship in rural China is the rational reaction activity to the entrepreneurial environment, the entrepreneurial strategy is formulated by the endowment; the entrepreneurs must use the external opportunities, internal strength, integration the resource of rural area, form the entrepreneurs' cooperation to promote the performance of entrepreneurship in rural China.