A New Customer Satisfaction Indices Model and Its Evaluation

被引：0
|
作者：
Li, Yong [1 ]
机构：
[1] Yantai Univ, Sch Econ & Management, Yantai 264005, Peoples R China
来源：
EIGHTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III | 2009年
关键词：
Customer satisfaction; customer satisfaction indices; ACSI model;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
In this paper customer satisfaction indices models are introduced briefly Based on ACSI model, a new customer satisfaction indices model for products' evaluation is built Moreover, the model is fitted by using the investigation data of a brand of women's shoe, and the results are evaluated and compared with the ones of ACSI model.
引用
收藏
页码：2526 / 2529
页数：4
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