Olympic Marketing of Chinese Garment Enterprises

被引：0

作者：

huanqiu

机构：

来源：

China'sForeignTrade | 2012年 / 09期

关键词：

In; Olympic Marketing of Chinese Garment Enterprises; Li;

D O I：

暂无

中图分类号：

F426.86 []; G811.21 [奥林匹克运动会];

学科分类号：

摘要：

In 2008, Li Ning, a former great Chinese sportsman and now an equally great businessman, flew to light the Olympic flame in the Beijing Olympics opening ceremony. During the following a year and a half, the share price of his company increased by 80%. Li Ning’s action in the ceremony made the people around the world remember

引用

页码：15 / 16

页数：2

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