Marketing Innovation for Chinese Enterprises in "Resource-saving Epoch"

被引：0
|
作者：
Cao Liqiang [1 ]
机构：
[1] Henan Univ Technol, Zhengzhou 450007, Peoples R China
来源：
PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT, VOLS I AND II | 2009年
关键词：
enterprises; resource-saving society; marketing innovation;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper proposes that it's quite important to do some marketing innovation for Chinese enterprises in resource-saving epoch. After the analysis of the impact of the state policy "develop a resource-saving society" on the circumstance of marketing in China, on the basis of "Marketing Innovation Theory", eight perspectives related to the marketing innovation are presented in this study: marketing concepts, consuming propensity, production development, channel management, logistical systems, marketing organization and brand refination.
引用
收藏
页码：1374 / 1377
页数：4
相关论文
共 50 条
  • [1] Analytical procedures for evaluating the effectiveness of resource-saving innovation
    Belousov, A., I
    Marchenko, N. E.
    [J]. TERRA ECONOMICUS, 2012, 10 (01): : 152 - 154
  • [2] Resource-saving security is a strategic goal of enterprises with continuous production cycle
    Kostyukov, VN
    Kostyukov, AV
    [J]. NEFTYANOE KHOZYAISTVO, 2004, (06): : 125 - 125
  • [3] DEVELOPMENT OF RESOURCE-SAVING WATER USE TECHNOLOGY FOR ENTERPRISES OF THE PULP AND PAPER INDUSTRY
    Gubanov, Leonid
    Katraeva, Inna
    Moralova, Elena
    Mikheeva, Elza
    Katraeva, Nadezda
    [J]. ECOLOGY, ECONOMICS, EDUCATION AND LEGISLATION CONFERENCE PROCEEDINGS, SGEM 2016, VOL II, 2016, : 233 - 238
  • [4] Exploring resource-saving technologies
    Owen, Jessica
    [J]. International Dyer and Finisher, 2020, (04): : 24 - 25
  • [5] Resource-Saving Construction Technologies
    Kiyanets, A. V.
    [J]. 2ND INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING (ICIE-2016), 2016, 150 : 2124 - 2127
  • [6] Resource-Saving Overcurrent Protection
    Issabekov, Dauren Dzhambulovich
    Kislov, Aleksandr Petrovich
    Markovskiy, Vadim Pavlovich
    Zhumataev, Nurlybek Shakaevich
    Zhumadirova, Aliya Kairullovna
    Narynbayev, Damir Serikovich
    [J]. ENERGIES, 2024, 17 (16)
  • [7] The efficiencies of resource-saving and environment: A case study based on Chinese cities
    Zhang, Bin
    Lu, Danting
    He, Yan
    Chiu, Yung-ho
    [J]. ENERGY, 2018, 150 : 493 - 507
  • [8] Resource-saving accommodation of the enterprises of service for travelling by car in the context of sustainable development of territories
    Popov, Vyacheslav
    Ermakov, Alexander
    Mukhamedzhanova, Olga
    [J]. ENERGY MANAGEMENT OF MUNICIPAL TRANSPORTATION FACILITIES AND TRANSPORT (EMMFT 2017), 2017, 90
  • [9] INVESTING IN RESOURCE-SAVING MEASURES AS A TOOL OF ANTI-CRISIS FINANCIAL MANAGEMENT AT ENTERPRISES
    Yemelyanov, Olexandr
    Dziurakh, Yurii
    Danylovych, Taras
    Bondarchuk, Nataliia
    Demianchuk, Olha
    Kharchuk, Yulia
    [J]. INTERNATIONAL JOURNAL FOR QUALITY RESEARCH, 2024, 18 (01) : 315 - 334
  • [10] Resource-saving technologies at coal mines
    Moldabaeva, S. K.
    [J]. BULLETIN OF THE NATIONAL ACADEMY OF SCIENCES OF THE REPUBLIC OF KAZAKHSTAN, 2013, (01): : 75 - 76
12345