As a new concept and new marketing model, entrepreneurial marketing do not form their own theoretical system, and Chinese companies explore the practice of entrepreneurial marketing. In this paper, the author make good use of reference and summarizes research results of domestic and foreign scholars,and then sorts and summarizes related theories of entrepreneurial marketing. Analyzing practices of entrepreneurial marketing in Chinese enterprises, the author indicates the results they achieved in practice and also refers to the limitations they faced. The innovation of this paper lies in the sorting of entrepreneurial marketing theory, and its' contract with the entrepreneurial marketing practices of Chinese enterprises, it indicates the practice deficiencies in entrepreneurial marketing of Chinese enterprises, and calls for the development of Chinese entrepreneurial marketing theory to provide more guidance.
