Olympic Marketing of Chinese Garment Enterprises

被引：0
|
作者：
huanqiu
机构：
来源：
China'sForeignTrade | 2012年 / 09期
关键词：
In; Olympic Marketing of Chinese Garment Enterprises; Li;
D O I：
暂无
中图分类号：
F426.86 []; G811.21 [奥林匹克运动会];
学科分类号：
摘要：
In 2008, Li Ning, a former great Chinese sportsman and now an equally great businessman, flew to light the Olympic flame in the Beijing Olympics opening ceremony. During the following a year and a half, the share price of his company increased by 80%. Li Ning’s action in the ceremony made the people around the world remember
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页码：15 / 16
页数：2
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