Comment on: The Marketing Mix Revisited: Towards the 21st Century Marketing

被引：32
|
作者：
Moller, Kristian [1 ]
机构：
[1] Helsinki Sch Econ, Dept Mkt, POB 1210, Helsinki 00101, Finland
来源：
JOURNAL OF MARKETING MANAGEMENT | 2006年 / 22卷 / 3-4期
关键词：
D O I：
10.1362/026725706776861181
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：439 / 450
页数：12
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