THE RAVISHING ESSENCE OF THE 21ST CENTURY MARKETING

Since the beginning of the twenty-first century marketing has been undergoing significant changes. The conventional procedures and methods have been unable to establish a more personal contact with customers, which are giving rise to new marketing techniques and trends, in order to understand that the key to success is just a thorough knowledge of customer needs. Currently, we are hearing in connection with marketing words like innovation, movement, or change. Under these changes we usually see an immense amount of new trends that marketing influences. On the other hand, some premises also repeat in cycles, whereas most often it is a return to the customer, in one way or another. The aim of this research paper is to analyze and compare selected new trends applied in modern marketing, with emphasis on their implicit characteristics and use in practice, since however, it is very difficult to attract customers, who are on a daily basis overwhelmed by quantum of information as well as advertisements, literally all around them.