Comment on: The Marketing Mix Revisited: Towards the 21st Century Marketing

被引：32

|

作者：

Moller, Kristian ^{[1
]}

机构：

[1] Helsinki Sch Econ, Dept Mkt, POB 1210, Helsinki 00101, Finland

来源：

JOURNAL OF MARKETING MANAGEMENT | 2006年 / 22卷 / 3-4期

关键词：

D O I：

10.1362/026725706776861181

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：439 / 450

页数：12

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