Global marketing strategy in the 21st century: the challenges

被引：1
|
作者：
Douglas, SP [1 ]
机构：
[1] NYU, Stern Sch Business, New York, NY 10012 USA
来源：
JAPAN AND THE WORLD ECONOMY | 2000年 / 12卷 / 04期
关键词：
D O I：
10.1016/S0922-1425(00)00057-8
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：381 / 384
页数：4
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