Global marketing strategy in the 21st century: the challenges

被引：1

|

作者：

Douglas, SP ^{[1
]}

机构：

[1] NYU, Stern Sch Business, New York, NY 10012 USA

来源：

JAPAN AND THE WORLD ECONOMY | 2000年 / 12卷 / 04期

关键词：

D O I：

10.1016/S0922-1425(00)00057-8

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：381 / 384

页数：4

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