SOCIAL CHARACTER, PRODUCT USE AND ADVERTISING APPEALS

被引：0
|
作者：
WOODSIDE, AG [1 ]
机构：
[1] USA,INST SYST ANAL,FT BELVOIR,VA
来源：
JOURNAL OF ADVERTISING RESEARCH | 1968年 / 8卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：31 / 35
页数：5
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